RA_ OFFICINA CREATIVA was created in 2011 in a little town, not far from Venice, well-known and prestigious for its long-lasting tradition of shoes making.
It was created by ROBERTA ZAGO a Fashion Designer, graduated from E.U. RUZZA Institute of Padua, a professional High School of Fashion.
During her studies, she attended a training course aimed at specializing in shoes design at the School of Design and Technique of shoe of Venice. She had the opportunity to strengthen her skills and competences inside KALLISTE’ team.
From 2006 to 2011 she became Creative Director for ETRO WOMAN SHOES.
During her career she had the chance to collaborate with E.U. RUZZA School of Padua and School of Design and Technique of shoe of Venice as a professor in charge of Shoe Design
The dream behind RA_ OFFICINA CREATIVA is the passion and love for art, design and fashion that she strongly feels part of her DNA.
Her expertise took inspiration from ARTISANSHIP, from experiencing the realization of items first-hand: this culture deeply affected her interest for art and fashion, pushing her into the realization of this project.
The projects starts from a creative flow of thoughts, where practicality and essentiality are the key factors she always keeps in her mind.
Her secret formula is a mixture of creativity and handcraft: every single item must be unique and its role and function are satisfying customers’ need. She always feels the need of finding an added value of perfection and luxury.
She chooses, studies and reviews materials with care and attention. The final product is always tailor-made, high fashion and it has nothing to do with mass-produced items.
The enthusiasm she puts in every piece of her collections has its origins in her work experiences: She collaborated with famous fashion experts (Veronica Etro, Antonio Marras, Clements & Ribeiro, Sonia Rykiel, Julien Dossena x Paco Rabanne, Prabal Gurung, Cesare Casadei, Patrizia Bambi x Patrizia Pepe, Ruthie Davis and star like Lady Gaga, Beyoncé, Joan Smalls, Zendaya, Halle Berry) who have left in her a strong spirit of intense experimental research.
Her different creations take inspiration from art and design, that are then converted into stylish footwear. Her creativity is fed by journeys, architecture exhibitions, design, art and a detailed market research on current trends.
All these feelings are brought into her products, so that she can tell her personal and rich story to potential buyers and owners.
Her vision is clear: every new day represents for her the opportunity for experimenting new creative solutions, new techniques that will enrich her experiences.
The element that stands out, and best represents herself is the openness to future changes, to technological contamination with a constant eye to sustainability.
She would like to spread beauty, joy, pure energy through her projects, as a matter of facts her motto is:
If you wanna say something, say it now and show the love for what you truly believe in